Stop shaming individuals in the name of sustainability

In this video I’m sharing my experience of pushing and blaming individuals to live sustainable lives. I share several dilemmas with this approach and have personal bad experience of anxiety.

My main message is that it’s good that individuals as consumers start to care about how their behaviour is affecting the planet, however no one else can tell them what’s sustainable or not since we all have different priorities of issues that we are interested in and possibilities to make individual change. Further, it requires too much information of a single individual to make a sustainable choice and therefore the responsibility to change the society can not be put on individuals. We also need to be more people who are engaged in the state of our planet and who are contributing to sustainability and therefore we need to allow a diversity of approaches since very few people can live up to such high standards of sustainable living.

In other words not everyone has to be vegan, fly-free or child-free to be able to talk about climate change.

I want a world with happiness and prosperity, that’s why I’m working with sustainability. And I don’t believe in shaming or feelings of guilt for change making. I believe that change starts with oneself and that means to be a happy person and doing what you can do with more focus on the collective level.

You’re welcome to discuss with me but I only answer reflections if you have watch the whole video. Be a part of the movement for a sustainable world but it has to be sustainable for yourself and only you know what that means.